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Hope Katz Gibbs: PR Rules — The 8 Steps to PR Success

A Note from Hope Katz Gibbs, PR Director, Elaine’s Literary Salon — When I founded InkandescentPR.com in 2008, authors were some of my first clients. It was a dream come true, for as a journalist writing for publications including The Washington Post, The Miami Herald, Costco’s magazine, and more, crafting book reviews and interviewing authors was my favorite beat.

What I quickly learned from the writers is that while crafting the perfect tome was their specialty, marketing their work gave them fits. They were comfortable imagining other worlds and writing dialogue, but promoting themselves proved painful.

That’s why I penned PR Rules: The Playbook. It’s a 200-page interactive workbook that is the Entrepreneur’s Guide to Supersizing Your Small Business with the 8 Steps to PR Success®.

The 8 Steps include: 

• Create a stunning website
• Develop an explosive PR and marketing campaign
• Write a column and host a radio/video show
• Make a splash in the news
• Network wisely
• Speak whenever/wherever you can about your project
• Write many books
• Play it forward

Remember, PR is the juicy stuff! Share it. Embrace it. Enjoy the ride! And always: BeInkandescent! — Hope