Tonya Poindexter: In “The Aftermath” she gets real about what nobody tells black women about divorce. Here she gets real about marketing a book

A Note from Hope Katz Gibbs, PR Director, Elaine’s Literary Salon — As the founder of InkandescentPR.com, I am on a mission to shine a spotlight on the amazing work by our clients.

This month: We’re shining a spotlight on Tonya Poindexter, a strategist and executive leader, who gets real in her new book, “The Aftermath — What Nobody Tells Black Women About Life After Divorce.”

We asked her to share her top 3 tips on book marketing success. Here’s what she said.

1. Market the conversation, not just the book. Before someone cares about your book, they have to care about what you have to say. With The Aftermath, I would rather start conversations about what happens after divorce than make every post about buying my book. When people connect with the conversation, they naturally want to know more.

2. Choose the right audience over the biggest audience. Every opportunity for exposure isn’t necessarily the right opportunity. I try to ask myself whether the people I’m trying to reach are actually there. A smaller podcast, event, or community with the right audience can sometimes do more for your book than a much larger platform where the connection isn’t there.

3. Look for the business inside the book. The book doesn’t have to be the only product. Look at what you’ve already created. Could an idea become a workshop, guided journal, book club experience, discussion series, product, or something else that connects naturally to the story or message? There may be opportunities for both promotion and additional income already sitting inside the pages you’ve written.

Learn more about Tonya and her debut book: The Aftermath — What Nobody Tells Black Women About Life After Divorce

Remember, PR is the juicy stuff! Share it. Embrace it. Enjoy the ride! And always: BeInkandescent! — Hope