Jeffrey James Higgins interviews top authors about the art and craft of writing a book

Timothy Trainer: With his 8th book coming out in October, here’s what helps Tim sell his work

A Note from Hope Katz Gibbs, PR Director, Elaine’s Literary Salon — As the founder of InkandescentPR.com, I am on a mission to shine a spotlight on the amazing work by our clients.

This month: We invited author Timothy Trainer, whose 8th book, “The China Dilemma,” is out in October 2026, to share what he’s learned about marketing fiction and non-fiction titles.

Tim says: 

1. Make connections: Link the themes/storylines of your book to real-world developments and post on social media and other book promotional opportunities.

2. Tell your friends: Encourage all of the readers you know to suggest that their book clubs take a chance on your book.

3. Be consistent: Use your book cover(s) as integral parts of your “signature” on your communications (e.g., emails) or as profile images on social media.

Learn more about Tim and his books: TimothyTrainer.com

Remember, PR is the juicy stuff! Share it. Embrace it. Enjoy the ride! And always: BeInkandescent! — Hope